Montréal—18 June 2014
Nurun, a global consultancy firm specializing in digital design and technological innovation, has launched a redesigned and rearchitected version of the Aéroports de Montréal (ADM) website. Designed and developed by Nurun’s office in Montréal in direct collaboration with in-house teams at Aéroports de Montréal, the new ADM site was conceived to simplify experiences for travellers and provide pertinent information throughout all stages of a trip, no matter the type of travel or where the traveller may be: from home or from the airport, upon arrival or at take-off, for business or pleasure travel.
This major project began in 2013 with a comprehensive phase of advanced consumer research, which allowed for the identification of travellers’ key expectations as well as their unexpressed needs and desires. “For a traveller, an airport can be an extremely stressful and complex place, sometimes even cold and unwelcoming, at a time when he or she would like to really get a sense of the city, country, environment… in other words, the airport has a phenomenal impact on a traveller’s overall travel experience,” said Grégoire Baret, Executive Vice President, Strategy and Experience Design at Nurun in Montréal. “Consequently, the new Aéroports de Montréal site was designed to be a traveller’s companion, there to provide a helping hand, to direct, reassure, and inspire travellers.”
The project was designed to connect users—in an efficient and a visually attractive manner—to the most pertinent and practical services available, depending on different user contexts. The artistic direction created by Nurun also was adapted to new multimedia information walls and touch-screen displays throughout Montréal Airport terminals.
The ADM website features responsive, high-resolution design to address all use cases and be accessible via all browsing devices. To guarantee flexible and open management, the site was developed on Drupal, an open-source content management platform. “This project constituted a truly complex technological challenge: to respect an ambitious design approach, while offering a high-performance site adapted to all screens,” said Frédéric Leblanc, Vice President, Technology at Nurun in Montréal.
“We are extremely proud of this project, which will become a benchmark in the global travel and tourist industry,” said Robert Girouard, Director of Corporate Communications, Aéroports de Montréal. “It represents a vital component in Aéroports de Montréal’s digital renewal, which reflects our desire to uphold our service excellence and maintain close contact with our users.”
About Aéroports de Montréal
A private, non-profit agency, Aéroports de Montréal is the local airport authority that has been responsible for the management, operation and development of Montréal–Trudeau and Montréal–Mirabel international airports since 1992. The Corporation employs 650 people at both airports and at head office. For more information about Aéroports de Montréal and its activities, please visit www.admtl.com.
Nurun is a global design and technology consultancy that works with some of the world’s most innovative companies. We create products and services for the connected world through a combination of human insight, new technology and smart thinking. Clients include Adidas, BBVA, Bouygues Telecom, Coca-Cola, Electronic Arts, General Electric, Google, The Home Depot, Tesla Motors, Sony, and Walmart.
Headquartered in Montréal and with 12 offices across North America, Europe, and Asia, Nurun has multidisciplinary teams of more than 1,200 anthropologists, designers, strategists, and software engineers. Nurun is a wholly owned subsidiary of Québecor Média Inc., one of Canada’s largest telecommunications and media providers. For more information or to find our latest insights, visit www.nurun.com.